What if Netflix had grown out of Bombay’s golden age of cinema?
I’ve always loved the idea that design can tell you where something comes from, so I wanted to imagine a version of Netflix that didn’t come from Silicon Valley, but from Bombay’s Art Deco cinema culture of the 1930s and 40s.
That meant looking beyond the obvious visual treatment and asking what the experience itself might have been.
The homepage becomes a cinema program.
The mobile app becomes a pocket guide.
Film recommendations become show listings.
And suddenly, even a “My List” feels a little more like something you’d keep in your ticket stub collection.
I kept the visual language rooted in Bombay Deco: geometric typography, symmetry, strong verticals, stepped forms, warm reds and creams, and the kind of theatrical graphic language you’d find around the city’s cinema halls.
The fun part was imagining how a product built for infinite scrolling might feel if it had inherited the sense of occasion that came with going to the cinema.
What modern product would you love to reimagine through the visual language of its own place and time?
Designed around the idea that data doesn't have to feel dry.
I wanted this presentation to feel more like an editorial publication than a conventional business deck.
Large statistics create the impact.
Typography creates the rhythm.
Data visualizations create the structure.
And the yellow accent gives the system its energy. One of my favourite parts of the presentation design is finding the balance between information and emotion.
This project gave me room to experiment with oversized numbers, structured data, and a restrained colour system.
Love the editorial feel here. Oversized typography and restrained yellow palette give the data real punch without adding clutter. Great balance of clarity and energy!