This is gorgeous, Zoriana. The cotton-cloud framing around the Do Son bottle feels so true to the brand's softness, and the macro shot keeps the label detail honest. Proof that simple ideas really do land hardest.
Bondri has been featured by 6 different curators in the past month and I’m still a bit in disbelief.😮
I put a lot of care into every detail of this one, from the illustrations to the packaging to how the day and night variants talk to each other. Seeing it recognized like this means a lot.
What makes you stop and really look at a project when you’re scrolling?
I think it’s the little details that make a project stand out. When everything feels intentional and tells a story, it naturally makes you want to stop and take a closer look. Love how much thought went into this! 👏
Well-done Chantal
An exploration of art, creativity, and creative direction through the lens of AI 🌸
This is an independent, experimental concept project, created entirely with AI to explore new possibilities in visual storytelling, artistic expression, and creative direction.
The work incorporates AESOP brand assets and identity, which remain the property of their respective owners. This is a personal creative exploration, not an official AESOP campaign or commissioned work.
Created with AI. Directed by me.
A concept. A creative experiment. A vision brought to life through AI.
AI for the masses, craft for the rich. What do you think about this? 👀
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate “perfect” in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? 🤔