Contra - A professional network for the jobs and skills of the futureOptimize Your Site: AI-Friendly Web Audits for UK Businesses
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Victor Osondu
• Apr 30
AI search engines don't browse the web. They pull answers from sites that give them clear, reliable signals.
ChatGPT, Perplexity, and Google's AI Overviews are already deciding which businesses to recommend. If your website isn't readable by AI agents, it won't appear — regardless of how good your service is.
The 5 things that make a website AI agent-friendly:
Structured data — machine-readable business, product, and pricing information
Content clarity — precise copy and FAQs that answer questions directly
API compatibility — reliable feeds and integrations for accurate data retrieval
Online reputation — reviews, mentions, and consistent brand signals
Content freshness — offers, policies, and key pages kept current
The businesses that get this right don't just rank higher. They get recommended.
We help UK businesses audit and fix all five — so they show up where buyers are searching, whether that's Google or an AI-powered engine.
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Creatives on Contra have earned over $150M and we are just getting started