The goal of this project was to analyze BTS’s global commercial trajectory and transform complex ...The goal of this project was to analyze BTS’s global commercial trajectory and transform complex ...
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hareem zahra
• 8h
The goal of this project was to analyze BTS’s global commercial trajectory and transform complex industry data into a clean, executive-ready market research report. The main challenge was organizing high-volume streaming, sales, and touring metrics into a structured format built for fast decision-making.
Key Solutions Provided:
Executive Summary: Synthesized high-level business takeaways for leadership and stakeholders.
Data Analysis & Visualization: Detailed breakdown of core metrics, including consecutive IFPI Global Artist titles, YouTube 24-hour debut records (108.2M+ views), and Spotify streaming milestones.
Chart & Economic Benchmarks: Documented Billboard Hot 100/200 performance, $246M+ stadium tour economics, and South Korean album sales records.
Strategic Frameworks: Highlights on direct-to-consumer (D2C) fan engagement models (Weverse) and multi-channel IP monetization.
Skills Applied: Business Report Writing, Market Research, Executive Summaries, Data Analysis, and Visual Document Design.
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