For the last few weeks, we’ve been helping a local home renovation company go from a dated, DIY-looking site to a modern brand that actually matches the quality of their work. At this stage, we’re focused on flow, hierarchy, and decisions. Where does the eye go first? What’s the one action we want on each page? What objections can we answer before the homeowner ever picks up the phone? No one gets distracted by “make the button blue.” Here are some sneak peeks