Meet the Mental Reps squad!

We got a chance to bring these seven characters to life, including building a fully custom Shopify store for Mental Reps Co., a performance-psychology brand that teaches kids the mental game.

Each one lives in mentalrepsco.com

Big feelings, tiny monsters.

Love the concept and illustration style here. Making complex emotions friendly and tangible for kids is tough, but this squad nails it effortlessly. The branding looks super playful and clean!

Ovéa — care with character.

One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.

A consistent visual language, with room for each product to feel individual.

View the full case study. Building a skincare brand? Let’s talk about your identity and packaging.

Love the colour direction and the visual language. Everything feels so well thought out. The overall look is beautiful.