Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙
A clean, trust-focused website design for a home and office cleaning service, made to help visitors find a cleaner and book in less than a minute.
The Problem was
Most cleaning websites lose customers before they book. Visitors don't trust strangers in their space, prices are hidden, and booking takes too many steps.
Solution I deliver
I designed Bleu's Website around one goal: get visitors to book faster.
Instant booking: A postcode search and Book Online button in the hero start the booking straight away.
Trust from the first scroll: A "40,000+ properties" statistic, a project gallery, and client testimonials prove reliability.
No pricing surprises: Every service shows a clear price, with "no hidden fees" stated upfront.
Doubts answered: Eco-friendly products, a satisfaction guarantee, easy rescheduling, and an FAQ remove the last reasons to hesitate.