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Good pace for a channel promo.
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I am gathering cool references for my own work as a Motion Designer, and this one caught my eye this week.
Day 3 of 60-days-collecting-awesome-motion-design-references
I love the way this is designed, based on abstract shapes and concepts with a coding visual language that we are all already familiar with. This is a great reference in this modern era where we deal more and more with products and services that live on the internet, not on a physical product.
This animation was created by Odd Fellows in collaboration with Figma.
60 days of references is a serious commitment. Curious, are you mostly drawn to the same visual language each time, or does it shift a lot depending on the day?
Crafted a few surreal frames with GPT 2.5 Sunburst, then brought them to life using Seedance's multiframes feature.
A promo video should do more than look good. It should make the product feel clear, engaging, and worth exploring.
For this project, I focused on strong visuals, smooth motion, and UI animation that keeps the story moving without getting in the way.
Simple idea. Strong execution.
The restrained motion is doing the storytelling herethe UI state changes keep the promo legible while the device framing gives it a tangible, product-like feel.