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This project was created for a fashion client looking to build a luxury brand identity with a refined and timeless presence.
The goal was to develop a complete visual direction that could feel consistent across every customer touchpoint including digital, packaging, retail, and social media. I worked on the full creative direction of the project including the logo system, monogram, packaging concepts, website design, social media visuals, and luxury retail interior styling.
Instead of following fast moving trends, the focus was placed on simplicity, balance, elegant typography, soft neutral tones, and a more lasting luxury aesthetic. Every element was designed to feel clean, intentional, and emotionally connected to the brand’s identity.
The final result was a cohesive luxury brand experience designed for the modern fashion market while maintaining a calm and premium visual language throughout.
Project Deliverables: Luxury Brand Identity
Monogram Design
Luxury Packaging Design
Fashion Website UI
Retail Interior Concept
Social Media Branding
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A few more pieces from my work on Sync’s identity.
The idea was to give this Greek car rental brand enough polish to sit next to the big names, with a personality of its own.
The pink was already there. I gave it more space and paired it with bold Greek typography and a frame inspired by a car’s side mirror.
Here’s a closer look at how it works across the layouts.
“We started with just a name and some vague ideas. They left us with a brand.” That’s how our client described their experience working with us on The Growth Fit.
There was no existing identity to refine. Our job was to take an early-stage idea, understand what the brand needed to stand for, and turn it into a visual system with enough clarity and character to grow with the business.
That meant exploring, challenging our own decisions, and going back to the drawing board when something wasn’t landing well. The result was a system built around one central idea: the right fit, carried consistently through the identity, motion and brand touchpoints.
The complete project is live. If you’d like to see how the idea developed into the full identity system, you can explore the case study here: The Growth Fit
I love the colors!
🌸 Fleur d'amour part 1.
Fleur d'amour is a beautiful flower shop in Paris, making sure the beauty and magic of their flowers reaches people lives to make them better, happier, and serene.
The brand direction is elegant, a bit premium, and somewhat minimal, communicated through a mix of curvy typography and a thin elegant serif.
I developed a scalable logo suite to make sure each application can have an option that fits.
What do you think?
(This is a fictional project aimed for exploration)
The script mark next to that thin serif does the premium work without extra ornament. The ticket lockup feels especially right for a Paris flower shop.