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Glimse: NicSwitch is a concept focused on helping people gradually reduce and quit smoking without making the experience feel heavy or overwhelming.
Instead of pushing information, the idea was to guide users through small, consistent actions—using simple check-ins, clear progress, and subtle nudges that feel supportive rather than forced.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Wonder -- Visual Expressions
The restraint in the warm palette really lets the sound-object concept breathe—especially that shift from readable type to atmosphere.