A closer look at the identity we designed for the Rylo rebrand. I teamed up with @hunterthompson to shape the logo, typography, icon system, colour palette, and full visual identity. Rylo came to us with a strong foundation, but the existing identity felt a little to clinical and lacked the personality to match the product. So we rebuilt the logo and icon system around Rylo's core purpose: a letterform, an audio waveform, and two opposing shapes representing communication, all in one simple, distinctive mark. That mark became the engine of the system, driving the wave patterns, graphic language, motion, and supporting assets into one cohesive identity. One of those projects where a single idea grows into an entire visual language. Loved every minute. Huge congrats to Rylo on raising $100M and making communication more accessible for those who need it most

World class

Making a video is like making a song. Nobody hears the 40 takes. They hear the one. Same with a film and video. You cut and cut and cut, and what's left has to do two things: be a version you'd defend, and be a version that's theirs. Landing both at once is the job. I've got folders of ideas that never shipped. Openings, transitions, a color that was wrong for this one. They become vocabulary for the next brief. Some behind the scenes on what didn't make the cut, but will shape another one someday.

Beautiful just like i'm listening the video~