We partnered with Facet AI, a startup aiming to reinvent custom jewelry design through real-time rendering and AI-driven tools. The project began as a commission to create a pitch deck, but quickly grew into the development of a brand identity that could capture the company’s ambition to transform a centuries-old craft with cutting-edge technology. We looked to human history for a symbol of creation. The flint tool emerged as the perfect metaphor — the first human-made object used not for survival alone, but for shaping and expressing individuality. Just as flint represented a leap in human ingenuity, Facet AI represents a new leap in design: empowering people to craft jewelry as a personal, creative extension of themselves through digital innovation.