I designed and automated email marketing campaigns for a health care brand using Klaviyo and Mailchimp.

Implemented welcome series, abandoned cart, post-purchase, and win-back flows, optimized email copywriting, templates, segmentation, and deliverability. Integrated Shopify triggers, performed A/B testing, and tracked analytics to boost engagement, repeat purchases, and revenue.

The project improved open rates, reduced cart abandonment, and turned emails into a profit-driving automation system.