The best branding advice I can give? Start with how you want people to feel, not how you want thi...The best branding advice I can give? Start with how you want people to feel, not how you want thi...
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Alouette's avatar
Alouette Marsh
pro
• Nov 28
The best branding advice I can give?
Start with how you want people to feel, not how you want things to look.
It's so easy to jump straight into colours, logos, and aesthetic vibes, when the real magic...the kind that creates cult-level brands, lives in the emotional layer underneath.
Before I open Illustrator, I ask one question about the brand I'm about to work with...
What shift do we want the audience to experience in the first five seconds?
Grounded → empowered.
Rushed → calm.
Unsure → held.
Curious → captivated.
When I start with my creative direction I'm always anchoring a brand in a feeling, so my visuals have a purpose.
So if you’re stuck, overwhelmed, or trying to rebrand your way out of staring at illustrator for the tenth hour in a row, you can always come back to the feeling.
7daysofgiving
Karina's avatar
Karina
pro
• Dec 8
This is the kind of advice that stops endless tweaking in Illustrator later on 😂
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