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A full brand book redesign for OneBonsai, a Belgian tech company, created to modernize its identity and strengthen its presence across digital and physical channels.
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Connect with clients, get discovered, and run your business 100% commission-free
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Should brands be beautiful, or impossible to ignore?
When I designed the identity for Sandwich, an advertising agency, I quickly realized that a polished, predictable brand would be the wrong answer.
Inspired by the tight structure of a sandwich, I knew the identity had to feel bold, loud, and unapologetic. The logo and overall identity needed to grab attention.
That is what I find interesting about Neo Brutalism. It strips away the filters and lets the message hit harder with high contrast type and bold colors.
As it's hard to replicate with AI, do you think Neo Brutalism is a lasting design direction?
Neat!
Precision in every detail. ✨
The Novexa logo is crafted on a modular grid system, ensuring balance, scalability, and timeless brand consistency.
nice design!
Roboline
I got a brief for a technology and automation company.
The brief?
Create a futuristic brand identity that communicates innovation, intelligence, and reliability while remaining approachable to modern businesses adopting automation.
Here's how I brought Roboline to life:
• Explored how businesses perceive automation today. They want technology that is powerful and advanced, but also intuitive and dependable.
• Developed a brand strategy centered around simplifying complexity through intelligent systems and forward-thinking solutions.
• Designed a custom robot-inspired symbol that instantly communicates technology, automation, and digital transformation.
• Built a bold visual identity using vibrant neon green and deep black tones to create a modern, high-tech presence that stands out in a competitive market.
• Created a scalable branding system designed to perform across software platforms, mobile applications, digital products, merchandise, and marketing campaigns.
The result?
A brand identity that feels innovative, energetic, and future-ready. One that positions Roboline as a trusted technology partner helping businesses streamline operations and embrace the future with confidence.
The client's reaction?
"This perfectly reflects the direction of our company. It feels modern, intelligent, and instantly recognizable."
Branding 🔥
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