One of the best ways I've been recapping projects is through my own impact reports but I think I'm going to try transforming it even more.. stay tuned!!
People don't download features, they download feelings. Miles Ahead Tennis had a great DMV tennis app with smart matching, 2,400+ mapped courts and pro coaching. What they needed was a feed that made people want in.
I built the strategy first: three pillars (Coaching, App...