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This is a commercial we created for our BHD Bank campaign "Any dreams you have we protect it". We created de idea, character and script of the ad.
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Some shots from a recent branding project 💇🏻♀️
Nice work
It costs less than $20 to make such jaw dropping AI ad commercials, something you can offer for $20k, easily.
This is what it takes to create a massively successful AI ad commercial.
the idea, this is what makes or breaks the whole thing.
you need a solid framework and the final output in mind even before creating the first image, what are the scenes to combine, the dialogues, the color palette, angles, hooks, transitions, duration and the overall ad concept.
I often use Claude to help me build this framework with some variations, so i can adjust things in future depending on its outcome.
the images, every frame should be in sync.
every frames should follow a predefined color palette, characters and aesthetics following the ad psychology.
you can easily keep consistency between characters, scenes and colors by using the hex codes or color style in every prompt, or maybe using an image as reference for color palette. Higgsfield or Morphic has some good features to keep colors and aesthetics consistent across all frames.
the videos, consistency in all aspects.
consistency in motion, frame rate, camera locked/moving, voiceover, bgm among other aspects that makes an AI video feel like watching a tv commercial.
and the final editing, where simpler is better.
When watching an ad commercial, we don't want the viewer to be impressed with any insane video editing skill or graphics...we want the viewer to be hooked with the product we're selling.
It shouldn't feel like its made to impress the viewer, the more you understand customer psychology, the better and more successful ad commercials you can make.
WOW! 😲 this is amazing.
Visual Brand Identity for an eclectic daily-wear and home decor brand. I asked myself one question: what does a brand look like when it refuses to be one thing?
I built out the full identity - voice, palette, positioning, the works.
Inspired by brands for people who are allergic to boring.
not a real brand. just proof that it could be.
wear the chaos 🌀
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