The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A modern website redesign for Pallium Construction Accountants, an Australian accounting and financial advisory firm specialising in the construction industry. The new homepage positions Pallium as a premium partner for builders, civil contractors, major trade contractors and property developers seeking stronger cash flow, profitability and financial control.
THE CHALLENGE
Pallium Construction Accountants had strong industry expertise, measurable client results and a valuable position as a specialist construction accounting firm. However, the existing website did not communicate these strengths clearly.
The website focused heavily on general accounting challenges without presenting Pallium as a modern financial intelligence and business advisory firm. Its services, client outcomes and construction expertise were not organised into a clear conversion journey.
The homepage also lacked a strong primary call to action, dedicated service explanations, prominent case studies and a clear process showing prospective clients what to expect.
The challenge was to redesign the Pallium website so established construction businesses could immediately understand who Pallium serves, how the firm helps and why it is different from a general accounting practice.
THE APPROACH
I began with a comprehensive audit of the existing Pallium website, reviewing its content, structure, user experience, positioning, search visibility and conversion opportunities.
The homepage was then restructured around Pallium’s ideal clients and the financial challenges they face. The new content speaks directly to builders, civil contractors, major trade contractors and property developers.
The redesigned homepage follows a clear journey:
Introduce Pallium as a specialist construction accounting and advisory firm
Explain the financial challenges construction businesses experience
Present Pallium’s accounting and advisory services
Demonstrate results through real client success stories
Explain Pallium’s working process
Build trust through testimonials and industry focused messaging
Encourage qualified prospects to book a Discovery Meeting
The visual direction combines Pallium’s existing brand colour and official logo with a clean, modern layout inspired by premium financial advisory firms. Construction imagery, financial dashboard elements, subtle animations and continuous content marquees were added to make the homepage feel professional, relevant and engaging.
The website copy was also optimized around relevant search terms such as construction accountants, accountants for builders, construction financial advisory, construction cash flow management, project profitability and accounting for property developers.
THE OUTCOME
The completed homepage concept gives Pallium a stronger and more modern digital presence that reflects the quality of its expertise.
Visitors can now quickly understand that Pallium goes beyond tax returns and compliance. The website clearly presents the firm as a construction accounting, financial intelligence and business advisory partner focused on improving cash flow, project performance, profitability, tax planning and financial control.
Real client outcomes are now presented as prominent case studies, including business growth, improved project visibility and significant labour cost savings.
The redesigned homepage also provides a clearer conversion path through repeated Discovery Meeting calls to action, focused service descriptions and a responsive experience across desktop, tablet and mobile devices.
The result is a premium construction accounting website designed to attract established construction businesses, strengthen trust and turn more qualified visitors into enquiries.
“Jamiu understood the direction we wanted for Pallium and translated it into a modern website that clearly communicates our construction expertise. The new design presents our services, client results and advisory approach in a much stronger and more professional way.”
Pallium Construction Accountants Website Redesign Team
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
From the very beginning of the CRL® project, I knew I wanted a wheel to explore the library’s resources, with the option to switch to a more traditional list view.
Once the layouts came together, I started exploring how the wheel could transition from the homepage, how the resource titles would move as you scroll, and how the two views could connect.
Then Bimo Tri got his hands on it and took the whole thing to another level. From the initial transition to the finer details of switching between views, Bimo brought so much more movement, character and feeling to the experience than I could have imagined.
A great reminder of the value of getting a great creative dev on board for a project like this! Couldn’t be happier with how this page turned out!
Love that you gave Bimo credit for pushing the motion further. The wheel is fun, but I'm curious if people actually use it to browse or if most end up flipping to the list view.
Sonder One: product site for a repairable headphone
Sonder One is a headphone built to be taken apart, so this site shows it that way. As you scroll, the headphone comes apart piece by piece, from the finished pair down to its six parts, with each part labelled as it separates.
The site responds to the mouse throughout. The custom cursor holds a small sound wave that grows as you move faster. Headlines are made of soap bubbles that float up under the cursor. Guide boxes with live coordinates follow the pointer, and product photos tilt and catch the light as you pass over them.
There are three pages: Object, Anatomy and Specifications, with smooth transitions between them and a reserve form on the last page. A light and dark mode lets you view the product in chalk white or graphite.
Built with React, GSAP ScrollTrigger, Lenis, Three.js and Vite.
Good work!
which one is better?
I re-designed the hero section of this landing page.
The main goal is to make this landing page easy to scan and understand, with as few hurdles as possible to conversion.
4 voted
67%
2 voted
33%
6 votes
Closed