Tool Finder Branding 🔎 Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint. When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures. The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market. The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.

Great Work

A lot of you asked how I made this 👀 After sharing this animation, I got quite a few DMs asking how I created it.

Here are some premade templates to get you started, and you can also play around with the keyframes to create your own variations and animations.

You can check it out here: [Click here]

Have fun experimenting with it. Would love to see what you create with it 🚀

So pretty