The visual identity for Heatstroke is rooted in expressive chaos and nostalgic rebellion, drawing heavily from Y2K aesthetics and early-2000s consumer pop culture. Designed to disrupt the typical hot sauce category, the branding embraces a maximalist, emotionally charged look that blurs the line between product and performance. This project was a love letter to Y2K nostalgia, dramatic cravings, and the girls who carry hot sauce like it’s lip gloss.

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