ilk, after dark 🥛🖤
Spent the past week designing MOOOD, a milk brand for people who don’t think of milk as a drink. Matte black cans, white patterns, and four moods: slow waves for calm, warm spirals for cozy, sharp lines for wired, dots and stars for giddy.
No cartons, no cows, no green fields. Just three stretched O’s, one tiny face that changes with the mood, and a pull tab. 🖤
Sometimes the best twist is putting something soft in something dark.