Benefit-packed functional superfoods in retro flavours and day-glo colours... like a soda fountain in a health food store.

Our moodboard overflowed: nostalgic flavours, superfood goodness, sparkle, sun, and most of all, fun. I designed a vintage-feel logo that practically smiles, then created custom product photography using funky glassware that made those colourful beverages pop. The website continued the party with lively pastel settings and playful details.

The goal? Stand out from the earnest good-for-you crowd while staying super-authentic - perfect for wellness-minded consumers who still crave a sweet treat.

Deliverables: Brand identity, packaging design, custom photography, website design, brand guidelines. View work at wearesobi.com