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Case Study: Foundation Transformation
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Slowly but surely on a mission to make sure that decks have brands and brands have decks!
What's your mission, I'm curious?
Mine is the same problem from the other side: making brand guidelines usable by whoever builds the next deck, not just the designer who wrote them. In your experience, what breaks first once decks leave your hands, the type hierarchy or the imagery rules?
A logo is not a brand identity.
It’s the signature at the bottom of the letter.
Most founders start by asking for a logo.
What they need is a system that still looks like them on day 100.
Here’s what sits behind the Onselli mark 👇
- A mark that holds on any background
- A style guide, with a color system where every color has a job and type with a point of view
- The brand principles, with the logo use cases on socials, mockups, or any surfaces.
- Components that match: buttons, cards, hero, forms, etc...
- Social creatives and copy that sells the product: “Turn what you know into what you earn.”
- A live website that carries all of it
Skip one and the whole thing starts to look like a template.
A logo gets you noticed.
A system gets you trusted.
Which of the 6 is your brand missing?
Drop the number below, and I’ll tell you how I’d fix it.
Know a founder who thinks branding is a logo?
Repost ♻️ and save them an expensive redo.
I’m Daniel, a Design Engineer. I craft premium web, motion, product design, and brand identities for startups.
Follow for more breakdowns like this, or DM me “identity” if you’re building something.
Great job Daniel 🎉🎉
A few years ago I had the chance to take a course where one of the modules was taught by a designer I really admire, Joseph Berry.
The goal was to create a website for a product, in this case, a speaker. We went through the entire process, from receiving the brief to the very last detail, even modeling the product ourselves in 3D using Spline.
I learned so much, and also got to meet great designers. It’s amazing to see how each one has a different process, and having the chance to observe that and take a bit from each way of doing things to make it your own and develop a unique result really helps you grow a lot as a professional.
I’m sharing some frames from the project, hope you like them!
Great website design visuals I like the color palette ❤️❤️
Great job Ivan🎉🎉