I bootstrapped a B2B company to ₱4.1M in revenue with clients including GCash, L'Oréal Philippines, Dexcom Philippines, Human Nature, and the Asian Development Bank—no agency backing. Two consecutive profitable years.
Now I run Sigla Collective — a small team of strategists, designers, and developers. I lead every engagement personally. We diagnose the real problem first, then design and deliver.
I work with founder-led businesses on brand strategy, go-to-market, website and app builds, and ongoing fractional advisory.
Recruitment is a people business. The brand should feel the same way.
Wayforce connects top talent with businesses and needed an identity that spoke to both sides at once. Sharp enough for the companies hiring. Human enough for the candidates being placed.
The mark does two things: reads as W, moves like a direction. Acid yellow that stands out in a category full of grey corporate sameness.
Not another recruitment agency. A force that knows where you’re headed.
How do you brand a branding agency without hiding behind someone else’s product?
The real question with My Brand Alchemy, a studio that helps entrepreneurs reimagine and transform their businesses, was this: Its identity had to stand on its own, not borrow from anyone else's.
We built the system around one metaphor: the laboratory. Strategy as an experiment and clarity as the result of patient work.
→ A monochrome palette, stripped of anything decorative
→ Precise, concept-driven typography with a custom symbol woven into the wordmark
→ Atmospheric glass photography against clean geometric forms
The whole system is meant to feel like a workshop, not a showroom. Transformation as something slow and carefully made, not performed.
Would you trust a branding studio more if its own brand looked like a lab, or like a gallery? 👇
The laboratory framing works because you're treating the studio's own identity as the experiment — the system has to earn its credibility by doing the reimagining it sells. The naming and taxonomy feel honest; if the system stretches into motion and sound, the same...