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From value prop → social proof → CTA. simple flow, better conversions.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One of the joys of being a founder or Product Designer is seeing people convertttt.
But chasing conversions can also become a trap… (Follow me🫴🏽)
I was in a conversation recently where someone mentioned that a website was getting traffic, but people weren’t converting.
And almost immediately, the conversation moved to what needed to change on the website.
But I kept thinking, how do we even know the website is the problem?
Sometimes, we’re so quick to suggest solutions that we haven’t properly understood the problem.
Something isn’t converting? Change the website.
Users aren’t completing a flow? Redesign the interface.
But what does the data say?
Where exactly are users dropping off?
Are we even attracting the right audience?
What are users trying to achieve?
I think one of the most important things we can do as Product Designers is learn to question assumptions, including our own.
The problem isn’t what everyone thinks it is most times.
And redesigning something without understanding why it’s failing might just leave you with a prettier version of the same problem.
📌A good solution to the wrong problem is still the wrong solution.
Good morning Friends❤️
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Ps: I am Gloria Ojo and I design apps and web products that solves real world problems
A booking platform is more than a calendar.
I worked on Duna, a Pilates scheduling platform with an integrated payment gateway.
What interests me about projects like this is the connection between the software and the actual business workflow: how people book, how payments fit into that process, and how the experience works for both customers and the team.
It’s the kind of development I enjoy—turning an operational need into a usable web product.
I’m open to projects involving booking systems, API integrations, and custom business applications.
The tricky part is keeping a class spot reserved while payment is still pending, then releasing it cleanly if checkout expires. Did you use a temporary booking hold for that?
One of my favorite projects to date.
Built the branding for a finance community from scratch, and I’m still working with them on retainer today. Within the first few months, the project generated over $100k in revenue, backed by incredible feedback from both the team and community.
First impressions matter the most.
That's why you should think about branding before going to market.
Strong abstract mark 👏