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Most brands struggle because they skip the story. They talk about features, steps, or tools, but nothing connects. People buy when they feel something, and story is what makes that happen.
A clear story shows why your work matters, what made you start, and what your client can become after working with you. Without it, even great products feel flat. With it, value rises and trust builds fast. Story turns a simple offer into something people remember, share, and act on. If you understand how to frame your work through story, you stand out in any market.
Story is the part most people overlook, and it’s the piece that changes everything.
One of the most powerful examples of story in marketing is here: https://www.insparion.com/blog/the-secret-behind-every-successful-brand-why-storytelling-drives-marketing-that-works
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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