Crafting Luxury eCommerce for Premium Yacht Gear Brands

Crafting Luxury eCommerce for Premium Yacht Gear BrandsCrafting Luxury eCommerce for Premium Yacht Gear Brands

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rohid karim

• Apr 21

Designed and developed a high-end eCommerce experience for a yacht gear brand focused on luxury, performance, and precision.

The goal was to create a store that reflects the premium nature of marine products while delivering a smooth and conversion-focused user journey. I focused on clean design, strong visual hierarchy, and a seamless shopping experience across all devices.

Framer Shopify Development Shopify Design Shopify Development Framer Klaviyo Shopify shopifyexpert shopiframe

Alex K

pro

• Sep 21

I just finalised a brand evolution and website migration for Virtuoso.

500+ CMS items and 150+ static pages moved from Webflow to Framer.

Alongside that, I helped shape the brand across web, campaigns, product and motion.

The impact: • Helped shift 80% outbound to 80% inbound • Built a clearer and more consistent brand presence • Made a complex AI product easier to understand, trust and buy

I’ve been working with Virtuoso as their design partner on a monthly retainer, helping the brand evolve as the company grows.

Framer branding Web Design

Maty Sandoval

max

• Sep 21

500+ CMS items is not a small migration, that's the kind of project that eats weeks just in QA. What almost went wrong during the Webflow to Framer move?

Kyle Panilan

max

• Sep 21

Project back from December 2025: Secret City designed the HealthEx website and hired me to build it in Framer.

View the case study

P.S. they've gone through several site restructures since then (so it looks different from my snapshots), but it goes to show how easy Framer makes it for clients to manage and update their site independently.