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You're burning money and don't even realize it.
You invest in traffic and ads. Numbers go up. Visits arrive. But sales? They don't follow
The problem isn't your product. Not your pricing. Not your strategy
It's where your customers are landing: your website.
In the article, I cover:
→ The metrics you're ignoring (and they're expensive)
→ The 5 mistakes that drive customers away in seconds
→ How much money you're actually losing (with simple math)
→ How to fix it without spending $20k on a redesign
I wrote about the silent signs your website is killing your sales. And the worst part: you probably aren't even seeing it happen.
This is the second in a weekly series I'm writing on Medium. Every Tuesday in Portuguese. Every Thursday in English.
If you invest in marketing but conversions don't come, link in the comments.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Your landing page looks amazing but nobody is booking a call.
Your design is beautiful, animations are smooth, typography is tight. But conversion rates are lower than you’d like them to be.
While the design is solid, when you dig deeper, you still can't tell what the business does or who it's for.
If visitors land on your website and can't figure out what you do within 3 seconds, they're going to bounce.
The fixes for this are usually simple:
1️⃣ Your headline needs to say what you do in plain language - not a clever tagline. Who you help, the problem you solve, and the outcome they get.
2️⃣ Your CTA needs to be obvious and appear above the fold. If someone has to scroll even once to contact you, you’re already losing them.
3️⃣ Social proof needs to show up early. A logo bar, star ratings, or strong testimonial above the fold tells visitors somebody has already trusted you.
Design captures people's attention, clarity gets them to take action.
A lot of business owners take pride in having a beautiful website, and they should. But I'd bet they'd trade some of that pride for more inbound leads.
If your website looks great but isn’t converting, the problem isn’t the design - it might be the messaging.
If you think your website isn't communicating clearly enough, drop your URL in the comments and I'll give you honest feedback.
Day 1/30 — Roasting my way to $4K before I turn 22.
First victim: Meraj's Webflow portfolio.
What's broken:
"High-Performance Webflow Sites For Ambitious Teams" — no founder wakes up thinking "I need a site for my ambitious team." Nobody. Ever.
Two CTAs fighting each other. Book a call vs View Resume. Pick one. You're confusing visitors at the only moment that matters.
"Loved by business owners worldwide" pulled from thin air. No proof. No names. Just vibes.
What I changed:
One clear headline that speaks to the actual pain. One CTA. Real work visible.
Drop your website below.
If it's bad enough I'll roast it tomorrow.
Amazing Design
A client sent me an Instagram page to audit last week.
Before I even opened it, he told me something that stuck with me.
"When I first visited this page, it had 652 followers. That was 3 and a half months ago."
I went in. 142 posts published. Clear niche. Consistent content. Real effort. Current followers: 675.
That's 23 followers in 3 and a half months. Not because the content was bad. Because posting and growing were being treated as the same thing. They're not.
Posting fills a feed. Growing builds an audience. You can do one consistently for months and make zero progress on the other.
The fix wasn't more content. It was a clearer audience, defined content pillars, and a growth strategy that sits separately from the content calendar.
That's the difference strategy makes.
If your page is active but not growing, that's usually where the gap is.
#SocialMediaStrategy #InstagramGrowth #ContentStrategy
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