Thaw — AI Mental Wellness Platform Landing page

Designed the landing page and dashboard preview for Thaw — an AI platform that tracks anxiety, mood, and burnout, framing emotional buildup as frost that gradually melts through guided sessions.

Mental health apps tend to land in one of two places: too clinical to feel human, or too soft to feel like it takes anything seriously. So the whole design leans on one strong metaphor instead — a head encased in melting ice — and lets oversized typography wrap directly around it for real visual weight.

Below the hero, the dashboard preview does the harder work: mood stability, anxiety signals, sleep quality, and a specific AI-detected insight that makes the product feel genuinely perceptive rather than generic.

A warm dark palette with cool blue type keeps the tone serious without tipping into heavy. Creative - Midjourney Animation - Jitter

You spend 6 figures on a brand tracking agency. They spend three months "running the wave." You get a 100-page slide deck that tells you what happened in Q2 while you’re already halfway through Q3.

That’s a post-mortem, not a strategy.

We built the identity and product framing for Timelaps to represent the opposite: continuous visibility.

Research-grade data from 4,000+ consumers, flowing in real-time. No "waves", no dusty decks, just an always on dashboard that shows you if your marketing is actually landing before the budget is gone.

If you’re still waiting 90 days to see if your brand is growing, you’re flying blind.

I have to say, You leave an ipression everytime you appear in my feed. You have got great taste Daniel💪