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A dangerous mission needs someone willing to take the risk.
Meet Aiden Cross, the hero at the centre of my AI-assisted cinematic action project. Character-driven storytelling meets realistic visual direction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Exploring imagination through texture, typography and skincare. ✨
For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.
Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.
These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.
A small study in how texture can become communication. 💧
#ChatGPT #AIinDesign #Branding #VisualIdentity #SkincareBranding
Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?
A packaging project I worked on earlier this year for Chop O, a plantain cluster snack brand targeting Nigerian and European markets.
The idea was to create something bold, playful, and full of personality, with vibrant colors and a packaging system that stands out on the shelves.
Always excited to work on fun food and beverage brands. Let's connect! 🚀
Amazing Execution
Being on camera shouldn’t be the reason your best ideas never get published.
Most experts have plenty to say. Filming is the bottleneck: the energy it takes, the camera anxiety, a production every week.
AI avatars help you post regularly. They don’t earn trust for you. An avatar clip alone isn’t a strategy. It still needs a sharp script, your voice, fact-checking, your sign-off and a clear note that it’s an avatar.
That’s the workflow I build.
Bring me 1 topic and I’ll show you how I’d turn it into an avatar-led video.
how do clients feel about the avatar version vs real footage? curious if it converts the same