Most luxury eyewear brands sell frames. Very few sell the feeling of putting them on.
Orelux was designed to close that gap. Not just with product shots but with a world. Editorial campaign photography of real people wearing real confidence. A hero that says "See the World in Style" and means it before you scroll once.
The home screen sets the tone full-bleed lifestyle imagery, an in-app try-on preview, and an "Explore Collection" CTA that earns the click.
Three sections. Every reason to buy answered before the question is asked.
This is what luxury e-commerce looks like when the design respects the product as much as the person wearing it.
Does this feel like an eyewear website that converts browsers into buyers? 👇
30+ pages, 3 weeks, and honestly one of my favorite projects in a while.
I'd been wanting to design something more tech-driven for a long time, and Gryd, a platform turning construction permit data into intelligence for insurers, lenders, and real estate teams, was exactly that.
Wireframes first, then UI across every page, fully responsive, with animation on the key screens, all built inside the brand the client had already set.