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FlowMetrics AI — SaaS Analytics Landing Page | Designed in Figma to Convert Free Trials
Overview:
FlowMetrics AI is an AI-powered analytics platform concept I designed in Figma. The goal was simple: turn complex data into a landing page that makes founders and teams want to start a free trial immediately.
The Problem:
Most SaaS analytics sites look boring and technical. They scare non-technical users away. The client needed a design that feels premium, trustworthy, and easy to understand, even with complex features like AI forecasting.
My Role: Figma Product Designer
I handled everything from wireframe to final visual design.
The Solution:
I designed a dark, conversion-focused landing page with 4 key sections:
Hero with Dashboard Preview: Instead of just text, I showed the real product — Revenue, Active Users, Conversion Rate, and a live Revenue Trend graph. Client sees value in 3 seconds.
Simple Pricing Section: 3 plans — Starter ($29), Pro ($79 - Most Popular), Enterprise (Custom). No confusion. Clear features like "AI Forecasting & Insights" and "Custom dashboards" to push users to Pro.
Feature Bento Grid: I used a modern bento box layout for AI Forecasting, Team Collaboration, Custom Dashboards, Security & Compliance. Easy to scan.
Social Proof: Testimonial from Sarah Chen (Head of Growth) + "Trusted by 1,000+ teams" with logos. Builds instant trust.
Tools Used: Figma, FigJam (for wireframing), Stark (for accessibility check)
Result:
A clean, premium SaaS design that is ready for development in Framer / Webflow. This layout is proven to increase free trial clicks because it shows the product, not just talks about it.
Want a similar landing page for your SaaS? Let's chat.
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Not every website needs a complete redesign.
Sometimes the foundation is already there – it just needs a fresh perspective. An audit can uncover what's creating friction, where visitors get lost, and what small changes can make the biggest impact.
For this Kajabi project, we started with a full website audit, mapped out our recommendations, redesigned the updates in Figma, and then implemented everything on the live site. No full rebuild, just thoughtful improvements that made the website cleaner, easier to navigate, and more intuitive for new visitors.
The best part? The entire transformation was completed in just two weeks.
Sometimes, improving what you already have is exactly what's needed. 🚀
Fantastic work
