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Edmonds Jewellers has been retailing since 1979, to make a difference and meeting customer expectations. We are committed to offering a wide selection of products like branded watches, jewellery & luxury gifts for every occasion. We've successfully been retailing from our high street store in Coventry with wide range of customizable jewellery from the likes of Qudo and Nomination to fashion pieces from global brands such as Hot Diamonds and Joma Jewellery.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Two months ago we worked with JENGZ on a Brand in a Week to bring their brand to life. Then, we partnered with Naza to design and develop JENGZ's Shopify store from the ground up, introducing the story behind Loquat. It's now live, go check it out!
Daily Dons: Shopify Store Design & Build (Horizon Theme)
Daily Dons sells adaptive dressing shorts designed for caregivers and people with limited mobility, built around a clear pain point: getting dressed shouldn't require two people and a bad back. I built this store on Shopify's Horizon theme, section by section, focused on turning a genuinely emotional, high-stakes problem into a clear, trustworthy buying decision.
Key focus areas:
Problem-first storytelling — "Some mornings shouldn't take two people and a bad back" opens with the pain point before any product shot, backed by real caregiver stats (63M family caregivers, 55% now doing nursing-level tasks at home)
Clinical credibility — "Designed by a Doctor of Physical Therapy, not a marketer" and a founder story section, positioning trust as the core differentiator in a sensitive category
Bundle-first pricing — 1/2/3-pair tiers with per-pair pricing and a "Best Value" badge steering shoppers toward the highest-AOV option
Risk reversal — 30-day money-back guarantee repeated in the top bar, PDP, and trust badges to lower the barrier for a first-time, unfamiliar product
Simple "how it works" — a 3-step visual (Roll and slide → Close and done) demystifying the product's core innovation (dressing while flat in bed)
Verified testimonials — short, specific caregiver quotes placed directly next to the Add to Cart button to reduce last-second hesitation
Built as a fully editable Shopify theme — pricing, testimonials, and step content are all pulled from section/block settings and product/variant data, not hardcoded, so the client can update everything without touching code.
A premium e-commerce website concept for Bathing Culture, a lifestyle brand focused on radically natural bathing products and sustainable personal-care rituals.
The design combines an editorial aesthetic with a clear, conversion-focused e-commerce structure. The goal was to create a digital experience that feels distinctive and expressive while making it easy for customers to discover products, understand the brand, and shop with confidence.
Key Focus Areas
Premium, editorial-inspired visual direction
Clear product discovery and category navigation
Strong product presentation and merchandising
Brand storytelling integrated throughout the shopping experience
Sustainable and natural brand positioning
Responsive layouts designed for modern e-commerce
Supporting content sections for rituals, ingredients, journal content, and community
Consistent typography, spacing, imagery, and visual hierarchy
The result is a bold, tactile e-commerce experience that balances brand personality, storytelling, and usability while giving the products a strong visual presence.
Great work
