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Detailed assembly drawing of a mechanical gearbox, including component arrangement, dimensions, section views, and engineering annotations. The drawing communicates how the individual parts fit together and provides the technical information required for assembly and manufacturing.
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What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
This is amazing, man.
Good job!
🎰 6 POSTS AGO I ASKED: LUCK OR A PATTERN?
Well… apparently, a pattern.
Another Asol Design project was hand-picked by the Contra team.
Feature #7.
And this time it’s our AI Voice Notes App, another mobile product concept built around the same principle I keep pushing:
Great mobile design isn’t just about making screens look beautiful.
It’s about combining product thinking, user behavior, growth logic, and strong visual execution into one clear experience.
7 features later, I think the pattern is becoming pretty obvious. 👀
Thank you, Contra team, for noticing the work again.
More mobile product experiments, growth thinking, and probably a few more Contra features are coming. 👀
Next stop: #8?
#mobileappdesign #productdesign #uxdesign #uidesign #growthdesign #iosdesign #aidesign #figma #asol_design
Congrats 🎉
The category default for AI products is dark backgrounds and gradient glow. Heron's audience is architects, so we built the visual system out of their working material instead.
Everything on the site is drawn as architectural line work. Plans, elevations, dimension strings, and annotation boxes styled like redline mark-ups, each one holding a genuine code reference rather than lorem text.
The system does two jobs. It reads as native to someone who spends their day inside Revit, and it supports the product story, because Heron works inside the drawing rather than beside it.
Super thoughtful! 👍
