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This project is a conceptual AI-generated commercial created for Sleek V, a fictional luxury jewelry brand.
The objective was to transform a single product image into a premium brand experience inspired by modern luxury campaigns from brands like Tiffany & Co., Cartier, and Mejuri.
Rather than simply showcasing the necklace, the commercial focuses on emotion, elegance, and effortless sophistication, telling the story of a woman whose confidence is enhanced by timeless design.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Awesome work
Exploring two identity directions for Lumena Practice—a proactive healthcare brand designed to make care feel personal, clear, and achievable.
Both directions combine wellness with forward movement, but communicate the idea differently:
A — A minimal four-petal symbol that feels calm, modern, and expansive.
B — A softer floral mark with a subtle healthcare cross, creating a more immediate connection between human wellness and clinical care.
The goal is an identity that feels warm and reassuring, with the credibility of healthcare and the polish of a premium digital experience.
Which direction better balances warmth, wellness, and healthcare credibility—A or B?
9 voted
47%
10 voted
53%
19 votes
Closed
B for me. The healthcare cross adds instant clarity while still feeling warm.
Added a new case study!
One of my favorite parts of what I do is helping businesses evolve into the brand they've always envisioned.
Remedy Beauty Co. came to us looking for a rebrand that felt more distinctive and less cookie-cutter. They wanted the brand to feel chic and current while still feeling elevated and luxurious.
From the logo suite to the marketing collateral and social media templates, every detail was designed to create a cohesive brand experience.
Did we nail it?
I love it 😊