My first digital product is here! 🔥 The Unique Characters (Vol. 1) is a collection of 17 original AI characters, each with a unique fashion wardrobe, multi-angle character sheets, and custom-designed voice. https://contra.com/products/kcbvZ9NN-the-unique-characters-vol-1-17-ai-characters-for-filmfashion

“You’re too expensive. I’ll just use AI.”

I think every designer has heard some version of this by now. 😅

Yes, AI can make something in 30 seconds or even less. But getting an image is very different from knowing what the brand ACTUALLY needs.

The tools are getting faster and more accessible. What still takes experience is knowing what works, what doesn't, what to change, and when to stop.

What do you think clients will value most from designers as AI keeps evolving?

The question is basically: what's the context behind the decision?

AI can generate 100 packaging options. It can't tell you which one makes sense for a brand expanding into a market where soft pink reads very differently than it does back home. Or why the typography from three...