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I posted another couple of new Looker Studio dashboards in my Contra shop today and thought I would share some related eye candy with ya'll.
This is a bundle of four funnel and timeline data visualizations / infographics that I created specifically for Google Analytics e-commerce events.
I was inspired to create this after having stumbled upon a slough of similar GA4 ecommerce-related dashboards that were woefully visually unappealing. Creating more beauty in the world around me is one of my prime movers.
https://contra.com/products/mYxjErTV-ga4-ecommerce-funnel-visualization-pack
The network for creativity
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Product + Data, Working Together
Combining product photography, custom illustration, and data visualization to communicate patient insights at a glance.
3 mistakes that will eventually make this board useless. 📉
I've reviewed several client dashboards over the years, and the same 3 problems show up over and over:
1️⃣ Too many charts, no clear takeaway — if I can't tell what to do after looking at it, it's decoration, not a dashboard.
2️⃣ Colors with no consistent meaning — red means "unacceptable" on one chart and "category 3" on the next. Pick a system and stick with it.
3️⃣ No comparison point — a number alone means nothing. "Revenue: $12,480" tells you nothing. "Revenue: $12,480 (+18% vs last month)" tells you everything.
Fix these three, and your data stops being numbers on a page — it starts being something people actually use to decide.
What's the most common dashboard mistake you've seen? 👇
Messy Data In. Clearer Decisions Out. 📊
Over the past year, I've noticed most businesses don't struggle because they lack data — they struggle because that data never turns into a decision.
That's the gap I work in:
→ Cleaning and analyze data with Python & R
→ Turning findings into investor-ready pitch decks
→ Polishing the final write-up so nothing gets lost in translation
If your team has data sitting in spreadsheets with no story attached, or a pitch deck that needs to actually land — that's exactly where I can help.
Open to projects. Let's talk 👇
