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Some Pages from a recent brand guideline I worked on.
Title: JobSync AI Pro — Resume Optimizer
Description: AI-powered resume scorer that parses PDFs, runs ATS match scoring via SpaCy + TF-IDF, and shows results as interactive radar charts.
Skills to tag: FastAPI, Python, Next.js, AI/ML, NLP
Overview
I created a VSL-style voice over ad for a men’s grooming product, focused on clear messaging, problem-solution structure, and persuasive delivery.
The goal was to take a simple product like soap and position it as a daily upgrade, not just a routine purchase.
This project is built for paid ads, landing pages, and product funnels where voice and messaging drive conversions.
Product Context
Brand: Dove Men+Care
Product: Extra Fresh Body + Face Bar
Key product truths used in the script:
Contains ¼ moisturizing cream (helps prevent dryness)
Designed for both face and body
Leaves skin refreshed with an invigorating scent
Dermatologically tested and built for daily use (dove)
What I Delivered
1x VSL voice over (30–60 seconds)
Script structured for conversion
Clean, confident delivery tone
Optimized pacing for ad performance
Creative Strategy
This wasn’t written like a normal ad.
It follows a direct-response VSL structure:
Hook: Call out a common issue (dry skin, basic soaps not working)
Problem: Most soaps strip moisture and leave skin tight
Agitation: You feel it every day, especially after showers
Solution: Introduce Dove Men+Care
Proof: Moisturizing formula + refreshing feel
Positioning: “Not just soap. It’s skin care.”
CTA: Simple, direct action
Need a voice that actually sells your product, not just describes it?
Let’s work.
📩 oluwabukolamiagbooola@gmail.com
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