Recently completed a brand guide for RizzArt, creating a clear and cohesive visual system to help the brand maintain a consistent identity across every touchpoint.
The guide brings together the key elements of the brand including logo usage, color palette, typography, visual direction, graphic elements, and application guidelines into one practical and easy-to-follow system.
The focus was on creating a guide that feels as polished as the brand itself while giving future designers and teams a clear framework for keeping the identity consistent across digital, print, and marketing materials.
Project: Brand Guide
Client: RizzArt
Services: Brand Guidelines • Visual Identity • Typography • Color System • Logo Usage • Art Direction
Another project where the goal was to turn a creative identity into a clear system that can grow with the brand. ✨
Elsie's: brand identity and packaging for the @designerbriefs weekly challenge (Brief 183). An organic milk brand from very happy cows who love fresh grass and good music.
The logo comes from the brass name plates farmers fixed to their milk cans, with every letter struck by hand. Then came a stamp-style illustration of a farmer playing to his herd, and a returnable glass bottle printed in barn red. All the imagery was made with my Augmented Art Direction process: AI as the tool, art direction and Photoshop retouching to finish every image by hand.