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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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What if your favorite skincare brand got a Halloween makeover? 🕷️
For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
Keeping the logo untouched and only changing the mood works really well. Glossier next?
For this project, I conceptualized and designed a complete, high-end brand identity and packaging suite for IZMAN Collections under the concept that "it's a lifestyle". I developed the primary and reversed logo suites, curated a sophisticated color palette featuring burgundy, gold, ivory, and black, and established a refined typographic hierarchy using Playfair Display and Montserrat. Additionally, I designed all physical collateral and luxury packaging elements, including custom shopping bags, business cards, branded envelopes, product tags, and wax-sealed packaging paper.
The burgundy, gold and cream palette with the IZ monogram topped by a small star is a coherent luxury system, and putting the reversed logo, the palette and the packaging in one board is a good way to present identity. More than fashion, it's a lifestyle is a strong concept...
Meet Moe.
Moe is the mascot and AI guide we designed for our studio's website. We started with the character: a soft, friendly cube, modelled, lit and rendered in Blender. All six expressions (happy, wink, wow, thinking, chill, curious) are posed from the same 3D model, so he stays consistent across the site and our socials.
On the site, Moe is rebuilt in code. He waits in the corner, blinks, follows your cursor with his eyes, and dozes off when ignored, then opens into a chat that helps founders work out what they need: which package fits, what's included, the timeline and how soon work can start. His answers come straight from the site's CMS, so they stay current when pricing changes, and he hands off to the team when a question needs a person.
Need a mascot for your brand or an AI assistant on your website? Send us a message here; we'd love to build yours.
That 3D mascot branding combined with an AI-powered product studio concept is brilliant, Ibrahim! The clean UI and character expressions give the whole agency presence a ton of personality.