A client didn't ask for a "beautiful website."

They needed a website that made a new salon feel trustworthy before someone ever walked through the door.

Here's how I translated a physical luxury experience into a Framer website.

Full case study ↓

The shift from "beautiful" to "trustworthy" is the real brief, and most clients cannot put it into words. For a brand new salon with no reviews yet, trust tends to come from cues you can control: real photos of the actual space, staff faces, and upfront pricing usually beat...

I designed this 9-page Client Welcome Guide in Canva with a clean, professional and welcoming visual style. The project focuses on organizing client information into clear, easy-to-follow sections while maintaining consistent typography, spacing and layout throughout the guide.

The goal was to create a practical digital document that businesses can use to introduce their process, communicate important information and create a polished first impression for new clients.

Nine pages feels like the interesting constraint — most onboarding docs either stop at two and leave people guessing or run to twenty and get skimmed. Did any section earn its page by killing a question that kept coming back over email?