A/B Testing & Causal Inference — 64,000-Customer Email Campaign Analysis (Hillstrom Dataset) A fu...A/B Testing & Causal Inference — 64,000-Customer Email Campaign Analysis (Hillstrom Dataset) A fu...
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A/B Testing & Causal Inference — 64,000-Customer Email Campaign Analysis (Hillstrom Dataset) A full randomized-experiment analysis, built to show the difference between running a statistical test and running one correctly — including catching and fixing my own methodology bug mid-project. Result: A clear, statistically defensible recommendation (send the Men's email campaign to the full customer base) with honestly quantified conditions under which that recommendation would change.
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