Brand Strategy & Copy System for a Specialist Hiring PlatformBrand Strategy & Copy System for a Specialist Hiring Platform
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SHINA OGUNSHOLA
• Sep 27
Most businesses either overpay for average talent or waste time managing freelancers.
That was the tension behind this brand strategy and copy system.
I developed the positioning, messaging, website copy, value propositions, objection handling, and ad concepts for a Curated Specialist Talent Platform built to make specialist hiring more deliberate.
The goal: less hiring friction. Better access to exceptional independent talent.
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Copy StrategyGrowth MarketingCanvaCopywriting
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