🎴 TASTY TEST 06/30: Which travel discovery experience would you choose?
Traveling Up is probably my first mobile concept outside client work in almost three years. It was inspired by a trip where not knowing the destination was part of the fun.
Same app. Same destination. Two ways to discover it.
🤍 A Clean Carousel
Calmer, lighter, more familiar.
💚 B Immersive Deck
Bigger imagery, stronger overlap, more tactile navigation.
Which one makes you want to swipe and see where the app takes you next?
A or B? 👇
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯
A look at the identity I’ve been working on for Sync, a car rental platform in Greece.
You pick the car you want and a local provider brings it to you. Pretty good starting point.
The goal was to give them a brand that could sit comfortably next to the big rental companies and still feel like people you’d actually want to rent from.
I kept their pink and built the layouts around a shape inspired by a car’s side mirror with real cars and Greek scenery inside it.
Big Greek headlines, plenty of space and a system their team can keep easily.