I managed a Meta Ads messaging campaign for a B2B manufacturing client to bring in genuine business enquiries through Facebook and Instagram. The campaign ran from Sep 1 to Oct 17, 2026 on a daily budget of Rs 150. It generated 489 messaging conversations at an average cost of Rs 10.43 per conversation, with 191,005 impressions. My focus was on precise audience targeting, clear creatives and regular optimisation to keep the cost per enquiry low.