Building for your dad as the user is a really honest design brief. 'My 82 year old father would understand' is a better constraint than most product specs. The big play button with no sign up is the right call.
Thanks MD! That made my night!
I think apps for older people would do well in general... This has been on my mind for some time. Huge button, one per page, super obvious what to do next. AOL auth? lol
Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.
The dark framing on the edges is such a clever visual trick! It actually fools the eye and makes the whole presentation look like a 3D physical object. Brilliant depth!
Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?