Expanding the Color Identity: Wellness Activewear & AI Art Direction
Testing how a single concept can evolve into different brand moods. After the initial sage palette, I explored two new color capsules - Muted Lavender & Cream and Nude & Night Black.
• Generated lifestyle concepts via Krea AI to capture the right wellness atmosphere.
• Extracted and structured the color swatches in Figma to test contrast ratios and UI flexibility.
Which color story fits a wellness app best?
#AI, #UIUX, #Figma #ArtDirection