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Concept grid I designed showing what I'd build for a café brand visual storytelling across product shots, ambience, and brand values. Self-initiated project, part of my content series on @tasnim.socials."
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This logo mark began with research into South African heritage. I kept returning to the country’s flag, especially the green Y-shaped form at its center. I isolated that shape, refined it, and rotated it around a central axis until each piece aligned into one balanced symbol.
The result feels warm, natural, and rooted in heritage, while still giving the skincare brand a modern and distinctive identity.
Great work. Research-led design almost always leads to stronger identities, and this is a perfect example.
I've shared some 375ai work this week already, but there's one part of this project I keep coming back to: watching the same logomark hold up everywhere.
When I was designing it, I was mostly worried about the small stuff, whether the mark would still read as an app icon or a favicon. Then a few months later it's 20 meters wide behind a speaker at an investors conference, and somehow it still feels like the same brand.
The video shows how the mark is built, next to the actual lidar scans the product makes. That's where the dot pattern came from in the first place, so it never felt like decoration to me.
Curious how other designers approach this: do you start from the smallest size a logo has to survive at, or design the big version first and scale down?
Saw this on behance few days ago and can't help but comment here again... You did a great job
Human by Design, LUMMÉ.
I didn’t start with a prompt. I started with a concept.
The goal was to make LUMMÉ feel like a real luxury perfume brand, so the first thing I designed was the logo. Once that was locked in, I developed the cap shape from it so every detail felt connected instead of looking like a generic perfume bottle.
From there, I moved on to the product presentation. I used Envato AI to visualize each variant through images and videos, while also using its library for fonts, graphics, sound, video stock and photo stocks to keep the branding consistent. I also sourced the music and sound effects from Envato to give the final video a more premium feel.
AI definitely made the production process faster, but the creative decisions were still mine. I chose the materials, defined the color palette for every variant, and made sure the entire collection felt cohesive from start to finish.
