I built a scroll-driven hero for MINI John Cooper Works in Framer, focusing entirely on scroll speed, variants, and transforms.
The idea was simple. Let scroll control the rhythm. Build depth through layered motion. Make the hero react to the user instead of just animating on its own.
As a long-time MINI fan and an owner of a MINI Cooper JCW E, I wanted the interaction to reflect the brand’s character. Precise, energetic, and sharp.
That deep wine band framing the hillside shot gives it such an invitation-card feel. Giving this away for free is really kind. Have you seen what people end up doing with it once they remix, or does it mostly disappear into the wild?