When I start a new website project, I don’t jump straight into Figma.

I start with exploration. Before any wireframes or polished UI, I create three different visual routes, each with its own tone, rhythm, typography direction, and layout logic. Not just “three styles.” Three ways the brand could feel online. Why I do this: → It brings clarity before commitment → It transforms vague feedback into specific decisions → It helps founders react to something tangible, not abstract ideas → It prevents endless revisions later